Battersea Dogs & Cats Главный главный режиссер года

Клэр Хортон, исполнительный директор Battersea Dogs & Cats Home, была названа директором года Институтом директоров.

Комитет по членству, в котором насчитывается около 30 000 членов из бизнеса, общественных и добровольных секторов, объявил о награде Хортона в пятницу.

Хортон выиграл награду главного исполнительного директора Charity в наградах третьего сектора в прошлом году и был председателем судей в этом году, который состоялся на прошлой неделе.

Хортон был выбран в качестве победителя победителей в 12 категориях, будучи избранным, чтобы получить приз в категории государственного и третьего сектора.

Среди других победителей категории были Соня Коттом, директор благотворительной ассоциации болельщиков Шотландии, и Натан Уоррен, директор группы социального жилья приюта.

Хортон сказала, что она была «взволнована и смиренна», чтобы выиграть и почувствовала «большую честь быть в компании некоторых из самых успешных и вдохновляющих бизнес-лидеров Великобритании».

Она сказала: «Каждый бизнес-лидер так же хорош, как и команда, с которой они работают, поэтому эти награды очень о них тоже. «

Стивен Мартин, генеральный директор IoD, который выбрал победителя, сказал, что Хортон «воплощает дух предпринимательства и стратегическое мышление, необходимые в постоянно меняющемся благотворительном секторе».

Он сказал: «Как и бизнес, третий сектор пережил свои неудачи в управлении благотворительностью, но именно поэтому сегодня показывает, что как бизнес, так и благотворительные организации, когда они работают эффективно, могут принести пользу всем».

Мартин, возможно, имел в виду противоречивые методы сбора средств, которые использовались некоторыми крупными благотворительными организациями, и это привело к реформе саморегуляции по сбору средств за последние пару лет.

Баттерси был одним из 13 благотворительных организаций, которые были оштрафованы Управлением Информационного Комиссара за нарушение закона о защите данных.

Source link

More than 1.7 million views for Guide Dogs video in first four days

The First Blind Dates video has become the charity’s most successful for video views

A video created to launch Guide Dogs’ annual fundraising and awareness week has been viewed more than 1.7 million times in its first four days.

First Blind Dates was published onto the charity’s Facebook page at 10am on 4 September, since when it has been shared more than 1,500 times and liked 7,700 times. The charity said it had been the most successful video in terms of views it had ever run.

The video shows four guide dog owners meeting strangers for the first time to tell their real-life stories, revealing the challenges of living with sight-loss and the difference guide dogs have made to their lives. It launches Guide Dogs Week, which runs from 7 to 15 October and was created to inspire people to raise funds under the hashtag banner of #moveitformoney.

“It’s the most successful in terms of video views we’ve run,” Liz Marshall, marketing communication manager at Guide Dogs, told Third Sector. “We wanted a video that made a real emotional connection, especially among those who are not yet Guide Dogs supporters.

“It feels like we are inspiring people and it’s doing its job really well. People are going on to the campaign’s landing page and our stats are saying that they are staying there for six minutes each. That’s phenomenal.” She added that user engagement with the video had so far been high at 4 per cent.

Marshall said that although there had been a paid-for advertisement strategy for the video, which is also on YouTube, there had been success through organic promotion, helped primarily by Guide Dogs’ celebrity supporters and digital influencers who have encouraged sharing of the video. These have included Female First, wich interviewed one of the video’s participants, Pretty 52, and the marketing specialist site The Drum.

Marshall said the charity’s approach this year had been completely different from that of 2016, when #moveitformoney began.

“#Moveitformoney was launched last year, but our communications were more traditionally focused,” she said. “We’ve found since that digital is the most successful way to reach a new audience. It gives us an opportunity to learn what works and engages people. We’ve promoted the video principally on Facebook: it’s our most successful social media channel and we get more engagement with supporters.”

That doesn’t mean  Guide Dogs is leaving traditional communications behind, as Marshall stressed.

“We will reflect on the campaign once we’ve done it,” she said. “It’s really important we evaluate it well, take some learnings from it and feed those into new activities.”

Source link

Movers: Giles Webber takes up top job at Birmingham Dogs Home

Plus: Peter Aiers becomes chief executive of the Churches Conservation Trust; Helen Goulden appointed chief executive of the Young Foundation; Jack Lundie rejoins Save the Children and more

Birmingham Dogs Home has welcomed Giles Webber as its new chief executive. Webber, who was operations director at the Dogs Trust, succeeds Simon Price, who was asked to leave Birmingham Dogs Home after he was arrested in connection with an alleged £450,000 fraud at the charity. The police investigation into the allegations is ongoing.

Peter Aiers, director north and south east at the Churches Conservation Trust, has been promoted to chief executive. He takes over from Crispin Truman, who is taking up the top job at the Campaign to Protect Rural England.  

Helen Goulden has been appointed chief executive of the charitable think thank the Young Foundation. She will join in October from the innovation charity Nesta, where she is an executive director.

Jack Lundie has been appointed to the new role of centenary director at Save the Children. Lundie, who was director of brand and communications at Save between 2010 and 2014, has spent the past three years as director of communications at Oxfam. 

Citizens Advice has appointed Katie Martin to the new role of head of news, public affairs and campaigns. She will join on 29 August from Guardian News and Media, where she is head of philanthropic partnerships.

SYHA Hostelling Scotland has promoted Margo Paterson to chief executive. Paterson, who has worked for the charity for the past 16 years, was deputy chief executive.

Source link